The Brand: Developing a new identity with Arthur Kade and Custom Logo Shop

Custom Logo Shop design

Take a moment to familiarise yourself with Arthur Kade. He's a 'personality' whose greatest claim to fame appears to be featuring in Philadelphia magazine's most-read story of 2009.

He refers to himself as 'The Brand'. I'm not sure what his brand is, apart from incredible levels of self delusion.

The reason I bring up The Brand is that I recently underwent a rebranding exercise with the help of a 17 year old boy called Luke Hall who runs his own business called Custom Logo Shop.

The reason I decided to rebrand my website, twitter avatar, Tumblr and business cards was because I'm part of 104 Films' Generator scheme to take filmmakers to the next level, looking at all aspects of their process and helping them to shape their own projects and careers to a point where they're more likely to get commissioned.

One of the topics that came up for discussion was personal branding. We all have our own personal brand. I want to be associated with slickness, professionalism, quality, excellence, and flexibility in professional life and in my filmmaking. Well, there's a first time for everything.

So I contacted Luke Hall at Custom Logo Shop and paid him a tiny amount of money to create a logo that embodied the above. He spent over a week sending me various designs which we refined together via email.

The final design evokes a different mental image in everyone who sees it. Some say it looks like an 8-bit barbarian in an RPG; a Decepticon/Autobot; Strong Bad; a Samurai; and so much more. But most of all, it's me.

If you have a blog, a twitter account or anything that needs its own distinctive visual identity, then there's worse ways to spend £60. Drop Luke a line here.

Further Reading:
Custom Logo Shop
Justin Edgar and Alex Usborne of 104 Films talk Generator and more

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